Ichitan has introduced a refreshing new variant under Yen Yen, its leading herbal tea brand in Thailand, through a collaboration with Thai Coco. The latest innovation, Yen Yen Herbal Drink with Coconut Water, enhances the familiar cooling taste of herbal tea with the mellow sweetness of fragrant coconut water, freshly sourced from orchards and delivered within 24 hours.
Coconut water is naturally refreshing and cooling, making it a perfect complement to herbal tea. This collaboration also represents a strategic move for Thai Coco, as it introduces coconut into new beverage applications beyond its traditional formats. By blending Yen Yen’s heritage in herbal cooling drinks with Thai Coco’s expertise in coconut, the launch delivers a beverage that not only helps beat the heat but also offers a smoother, more indulgent profile.
Coconut water also serves as a sugar substitute, offering a healthier profile.
Tan Passakornnatee, CEO of Ichitan Group Public Company Limited, stated: “This collaboration is not just about launching a new product. It is about creating new consumption demand in the domestic market and expanding the use of Thai raw materials. Partnering with Thai Coco supports the creation of new demand, introduces new drinking formats, and strengthens Thai farmers by giving them more options.”
For Thai Coco, which has historically focused 70–80% on exports, this collaboration provides an opportunity to expand domestically. As a result, the coconut market has begun to recover from the low price levels seen earlier in the year.
Production of Yen Yen Coconut Herbal Tea involved approximately 100 coconut trees, or over 376,000 coconuts, to produce the first batch of 2 million bottles.
Available in a 400ml bottle, the Yen Yen Herbal Drink with Coconut Water is offered at a special price of THB 15 (regular price THB 18). This limited‑time promotion runs from September 4 to September 10, 2026, exclusively at 7‑Eleven stores nationwide and via 7Delivery.
