China’s Weilong, known for its bold and innovative konjac snack creations, has made available new flavour options in Southeast Asia. The star addition is the Thai‑Style Sour & Spicy variant, which brings the signature bouncy, crunchy konjac texture together with a tangy, refreshing sour kick and fiery spice. This flavour demonstrates the internationalisation of konjac snacks, tapping into regional taste profiles to broaden appeal. In Malaysia, Weilong Thai-Style is available at MiX.STORE.
Beyond the Thai‑style launch, Weilong has also introduced three other distinctive flavours:
- Porcini Mushroom — rich, savoury, and earthy.
- Peanut & Sesame Hot Pot — bold hot pot taste balanced with nutty peanut and sesame.
- Peanut & Sesame — savoury, nutty, and aromatic with a creamy sesame touch.
In June 2026, Teens in Times (时代少年团) officially unveiled Weilong’s latest launch — Thai‑Style Sour & Hot flavour under the Spicy Konjac line.
The spicy konjac snack segment is one to watch, having gained tremendous traction recently in Southeast Asia. It delivers a new way to enjoy spicy snacks — combining bold flavour with a unique chewy texture that resonates with adventurous consumers. Importantly, it is also attractive to children as an affordable treat, making it a category with broad demographic appeal.
