MAGURO Group unveils Bincho, a new culinary experience reviving Japanese charcoal grilling

MAGURO Group, a leading restaurant brand operator in Thailand, is introducing Bincho, a new culinary concept that revives traditional Japanese charcoal grilling using Binchotan charcoal. This latest venture embodies the Washoku philosophy—an approach that emphasises quality ingredients, careful preparation, nutritional balance, and heartfelt service. The menu highlights premium ingredients like fish, chicken, pork, and beef, … Continue reading MAGURO Group unveils Bincho, a new culinary experience reviving Japanese charcoal grilling