MAGURO Group, a leading restaurant brand operator in Thailand, is introducing Bincho, a new culinary concept that revives traditional Japanese charcoal grilling using Binchotan charcoal. This latest venture embodies the Washoku philosophy—an approach that emphasises quality ingredients, careful preparation, nutritional balance, and heartfelt service.
The menu highlights premium ingredients like fish, chicken, pork, and beef, all grilled over Binchotan charcoal to enhance natural flavors. Freshly steamed rice, classic side dishes, and set meals provide an accessible yet refined dining experience designed for regular enjoyment.
Bincho’s offerings include grilled Kinki fish with crispy skin and tender flesh, Saikyo-marinated grilled pufferfish, and Salmon Ikura, featuring delicately seasoned salmon roe. With set meals starting at 280 baht and hand-grilled Yakitori skewers from just THB 40 , Bincho presents an affordable way to experience authentic Japanese flavours.
Bincho is set to open its first branch at MEGA Bangna in July 2025.
