LATEST STORIES

McDonald’s brings Independence Day spirit to Indonesia and Malaysia with local...

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In August, McDonald’s is embracing national pride by unveiling special creations tailored to the tastes of its local markets. In Indonesia, the campaign Warisan Rasa...

Masan’s Bupnon Tea 365 refreshes with new packaging

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In early 2024, Masan entered the Vietnamese RTD tea segment with Bupnon Tea 365, a brand built on the promise of crafted from 100%...

Latest from Malaysia

McDonald’s brings Independence Day spirit to Indonesia and Malaysia with local...

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In August, McDonald’s is embracing national pride by unveiling special creations tailored to the tastes of its local markets. In Indonesia, the campaign Warisan Rasa...

Global trends

Running culture fuels next‑gen performance drinks: lessons from South Korea and...

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In Southeast Asia, the rise of running clubs, urban marathons and competitive formats like Hyrox has turned running into a lifestyle movement. Beverage brands...

Latest from Indonesia

McDonald’s brings Independence Day spirit to Indonesia and Malaysia with local...

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In August, McDonald’s is embracing national pride by unveiling special creations tailored to the tastes of its local markets. In Indonesia, the campaign Warisan Rasa...

Latest from Thailand

Cha Jing expands with two new flavours – floral and fruity

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Cha Jing, Thailand’s ready‑to‑drink Chinese tea brand, has unveiled two new flavour innovations as it expands its flavour range. This latest launch introduces two...

 

Latest from Vietnam

 

Latest from Singapore

Singapore’s YIN Bar becomes the first Asia Pacific bar featured in...

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The latest chapter of The HEINEKEN Company's global Praise the Bar series explores Singapore's unique bar culture through the story of YIN at The Riverhouse. SINGAPORE,...

 

Latest from the Philippines

PepsiCo Philippines goes bold with Pepsi Extra Fizz

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PepsiCo Philippines has introduced Pepsi Extra Fizz, a new carbonated soft drink designed to resonate with Filipino Gen Zs who crave stronger sensations and...

Lifestyle

HOT NEWS

URC Piattos gets a spicy Seblak twist

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URC has tapped into the popularity of Indonesian cuisine with its latest Piattos flavour, Seblak. Piattos is a hexagonal shaped fabricated potato snack that...

MUST READ

Hausboom launches can format with a collaboration with Cheers

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Hausboom has introduced its first ever carbonated soft drinks in can in collaboration with Cheers, a soft drink brand by Mamee-Double Decker. The partnership...