Malaysia’s first homegrown short drama platform, delivering Malay and Chinese series designed for mobile viewing
Kuala Lumpur, 8 May 2025: Malaysians now have a new way to watch local dramas — one that fits perfectly into their fast-paced, mobile-first lifestyles. Do Drama, Malaysia’s first dedicated short drama app, officially launches today, offering a refreshing take on drama consumption with vertical-format short series available in both Malay and Chinese.
Developed by Drama Byte Sdn Bhd, Do Drama is a homegrown platform created by Malaysians for Malaysians. It caters to audiences who crave snappy, emotionally engaging stories but have limited time for long-form episodes. From seasoned drama lovers to Gen Z viewers, the app is designed for those who prefer to watch content on-the-go — in between meetings, on their commute, or before bed.
The app is now available for free on the Google Play Store and Apple App Store, introducing an entirely new content ecosystem made for the mobile devices.
“With Do Drama, we’re not just launching an app — we’re introducing a new way for Malaysians to experience local stories. It’s mobile-first, culturally grounded, and made for viewers who want drama that fits into their daily lives, no matter where they are. This platform is about reimagining how stories are told and consumed — in a way that’s fast, impactful and relevant,” said Eric Tam, Director for Drama Byte Sdn Bhd.
The launch of Do Drama comes at a time when short-form, vertical video content is thriving across the globe. Taking inspiration from China’s booming short drama platforms, the app embraces a similar format — short dramas that are just a few minutes per episode, delivered in a vertical screen ratio for seamless mobile viewing. This format has proven successful in capturing viewers’ attention in short bursts, while still building emotional connection over time.
With Malaysia’s population estimated at approximately 35.9 million in 2025, Do Drama is strategically positioned to capture a significant share of the local mobile-first entertainment market. With a conservative engagement of 5-10% of the population, the platform is poised to generate close to RM 2.1 billion in recurring annual revenue through subscriptions and top-up purchases. This substantial revenue stream holds the potential to significantly invigorate the entertainment industry, fostering the creation of more diverse content and, importantly, offering increased avenues and platforms for Malaysian actors and talent to gain valuable screen exposure and contribute to a thriving ecosystem.
At the launch, Do Drama debuts with eight original short drama series, developed in collaboration with local filmmakers and creatives. Amongst the line-up is “Paku Hatiku”, directed by Aidilfitri Mohamad Yunos, known for his distinctive storytelling style and emotional depth. Another two series, “Rumah Pusaka” and “Magika! Bulan Mengembang”, are produced by Pekin Ibrahim, with the latter also featuring his wife, Mona Allen, as one of the main casts. Spanning genres such as romance, family drama, suspense, and slice-of-life, each series is thoughtfully crafted to reflect the richness and relatability of Malaysian stories.
What sets Do Drama apart is not just its format, but its immersive app experience. Designed with user engagement in mind, the platform introduces a range of features that make watching even more interactive and rewarding. These include multilingual subtitle support, a built-in reward system to encourage consistent viewing, and most notably, on-screen bullet comments — a live-commentary feature that allows viewers to share reactions in real-time, creating a social viewing atmosphere even when watching solo. This makes Do Drama the first Malaysian short drama platform to offer this kind of feature.
As viewing habits evolve, Do Drama positions itself at the forefront of mobile content innovation, offering a space for local creators to tell shorter, sharper stories without compromising on emotional depth. It’s a new chapter for drama entertainment — and it starts with the smartphone screen.
Do Drama is available now for free on the Apple App Store and Google Play Store.
For more information, visit https://dodrama.com, or follow their social media:
Facebook : https://facebook.com/dodrama.my
Instagram : https://instagram.com/dodrama.my
Tiktok : https://tiktok.com/@dodrama.my
