- Discover the perfect harmony of the deliciously indulgent Kinder Bueno and 6
specially curated playlistsfor various moods. - Purchase any Kinder Bueno products, scan the QR code, and stand a chance to win
headphonesfrom Bowers & Wilkins and SONOS!
SINGAPORE, 29 April 2025 – Tune into your taste buds and dial up the delight! From the latest pop hits, to melancholic tunes, or even catchy, energetic beats to dance to, music is truly the universal language that connects us all. Kinder Bueno introduces the Sound Breaks campaign, a unique sensory journey that hits all the right notes, pairing the indulgence of Kinder Bueno with the magic of music.
Kinder Bueno’s delicious goodness is stranger to no one – the delicious crispy wafer covered with milk chocolate and finely decorated with a dark chocolate drizzle that reveals a smooth hazelnut cream – a true moment of indulgence indeed! Through this campaign, the brand hopes to introduce a multi-sensorial snacking experience and invite everyone to explore and discover curated playlists tailored to six different moods: Happy, Energised, Mindful, Dreamy, Inspired, and Chill. Whether you need an upbeat tempo to power through your day or a smooth melody to unwind, Kinder Bueno offers the perfect pairing.
To amp up the feels, Kinder Bueno is giving fans the chance to win premium audio gear through the Scan, Listen & Win contest, further elevating their music experience. The contest runs from 1 May – 31 May 2025.
“Some moments just resonate with the right music. Whether it’s an upbeat track that gets you moving, a dreamy tune that tugs at your heartstrings, or a chill melody to unwind, music enhances every experience, just like how Kinder Bueno makes everyday moments better,” says Mr. Fabian Heymer, Kinder Bueno Representative.
From 1 May to 31 May 2025, consumers can purchase any Kinder Bueno product and scan the respective QR codes on the special packs to unlock the curated playlists. Then, they can upload their purchase receipts on the official campaign website and register to enter the consumer promotion. Twenty lucky winners will receive headphones from Bowers & Wilkins, and five winners will score headphones from SONOS.
Add a little spark of magic to your day, and don’t miss your chance to win! The special Kinder Bueno packs (retailing for S$2.45 per pack) will be available from 1 May at major
supermarkets including NTUC FairPrice, Sheng Siong, Cold Storage, and Giant. Pump up the volume, lean back, and let the Sound Breaks campaign take you on a unique music experience like no other.
