A Tribute to Heritage and Dairy Goodness!
Singapore, 29 July 2025 – As Singapore celebrates its 60th birthday, MAGNOLIA raises a glass (of milk) to the joys that have nourished generations from morning routines to after-school treats. First introduced in 1937, the beloved dairy brand has remained a familiar and trusted presence. From the first Magnolia Snack Bar at the old Capitol Building to nostalgic school-day pyramid packs, and now an extensive range of fresh milk, UHT milk, ice cream, and yoghurt smoothies, MAGNOLIA has grown alongside Singapore – evolving with the times while remaining a trusted part of daily life.
A timeless favourite trusted by generations, MAGNOLIA continues to reflect its enduring connection to communities and families, marking SG60 with a special collaboration featuring Mr Merlion & Friends – a playful reimagining of familiar local icons and a nostalgic nod to Singapore’s heritage.
MAGNOLIA is rolling out a slew of heartwarming surprises: limited-edition packaging, adorable collectibles, a brand-new MAGNOLIA Pandan Coconut Wafer Ice Cream and island-wide roadshows featuring Mr Merlion & Friends perfect for the young, and young at heart.
SG60 Sweet Treats and Collectibles
MAGNOLIA’s Fresh and Low Fat Milk spots brand-new packaging with Mr Merlion & Friends alongside iconic Singapore landmark. With every purchase of any two 946ml MAGNOLIA Pasteurised Milk or two 700ml Yoghurt Smoothies, customers can collect one of six limited-edition collectible containers, while stocks last.
Joining the celebration is a brand-new treat: the F&N MAGNOLIA Pandan Coconut Wafer Ice Cream (S$5.55 per pack of 4s); cool, creamy and perfect for picnics, parties or parade-day indulgence.
Exciting Activities with MAGNOLIA!
1. Mr Merlion & Friends Meet-and-greet
From 26 July to 3 August 2025, Mr Merlion & Friends will make special appearances at selection locations to meet fans and spread plenty of smiles.
2. Roadshow-exclusive perks
Visitors at selected roadshows can enjoy exclusive perks including a surprise blind box with an $18 spent on MAGNOLIA or receive a MAGNOLIA and Mr Merlion & Friends tote bag with a purchase of four 946ml packs, while stocks last. Terms and conditions apply.
Follow F&N Magnolia on Facebook or @fnnmagnolia on Instagram for dates, locations, and more details!
F&N MAGNOLIA products are halal-certified and can be found at all leading supermarkets, hypermarkets, convenience stores, minimarts, and provision shops.
