KFC Thailand is boosting its second-half market strategy with a Collaboration Marketing approach, focusing on creating value beyond just low prices, said Ms. Pattara Pattarasuwan, Associate Marketing Director for KFC Thailand reported prachachat.net.
The company’s partnership with the viral character “Nong Noey” (Butterbear) led to a massive social media campaign and an impressive 49% increase in sales throughout the campaign period, primarily driven by new customers. To capitalize on this success, KFC is hosting a “Meet & Eat” event to strengthen its bond with fans and make the brand feel more accessible.
Moving forward, KFC will adapt to consumer trends like solo dining, especially among working adults, by offering more affordable, single-serving meals. In the third quarter, KFC will launch new, accessible products, particularly in the dessert category, with 2-3 new soft-serve ice cream flavours planned for the second half of the year.
Additionally, KFC is continuing its branch expansion across Thailand, adding to its current total of 1,156 locations nationwide.
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