Thai Glico Co., Ltd., plans to launch eight new products emphasising innovation in flavour, packaging and marketing to stimulate growth despite economic headwinds, revealed Chalermpong Darongsuwan, Managing Director of Thai Glico Co., Ltd, reported prachachat.net.
The company plans to launch eight new products in alignment with seasonal events. For example, plant-based milk will be introduced during the Vegetarian Festival, while gift sets will be released toward the end of the year.
In April 2025, the Pocky Rose Limited Edition was launched. Its packaging was thoughtfully designed to convey stories and evoke emotional connections, reflecting the brand’s “Pocky is connector” philosophy.
Looking ahead to 2026, there are plans to introduce one to two new brands to the market.
Central to this strategy is a keen understanding of market trends. Glico sees strong potential in consumers’ appetite for novelty—not only in flavour innovation but also in creative packaging and presentation. Generation Z, in particular, has emerged as a key demographic, showing increased demand for nutritional transparency and health-conscious snacking options.
Tourism is also playing a pivotal role in shaping product development, with rising interest in Thailand-exclusive flavours such as durian, mango and locally inspired savoury snacks like tom yum and green curry.
Beyond retail, Glico is growing its B2B revenue through collaborations with food manufacturers, leveraging its brands as ingredients. Notable partnerships include Alfie x EZYGO and Alfie x Le Pan.
In April 2025, the company also introduced EZY-Sweet Gold cakes featuring Alfie chocolate, which received positive consumer feedback—further validating its brand extension strategy.
