Wall’s latest Ice Ball series, launched in Malaysia in early 2026, is a refreshing innovation perfect for hot days — and versatile enough for more creative uses. The Ice Ball format can be dropped into beverages to elevate their flavour, and Wall’s actively encourages consumers to experiment with it. The Ice Ball range comprises Green Grape and Red Grape and is made using real fruit juice.
The growing trend of consumers enhancing their drinks with ice cubes — both flavored and plain — is opening up new opportunities to expand chilled beverage add‑ons, especially in convenience stores. The trend originated from Korean ade drink culture, where consumers in South Korea would pour the contents of a pouch into a separate plastic cup filled with ice cubes, creating a refreshing, customisable beverage experience.
