A celebration of flavours that have stood the test of time
Singapore, 2 July 2025 – From humble beginnings to a nation of excellence, Singapore celebrates its 60 years of progress and pride, a milestone for the country. It is a reflection of decades of resilience, innovation and cultural pride. In parallel, heritage brand Old Seng Choong embodies the essence of this national spirit, preserving tradition while embracing modernity.
Old Seng Choong was established to honour the legacy of Chef Daniel Tay’s father, whose bakery, Seng Choong Confectionery, was a household name among residents in Marine Parade during the 1960s. Today, the cakes and pastries that are found at Old Seng Choong preserve tradition with a modern twist – retaining the taste of heritage in every bite.
The fusion of nostalgic favourites
In conjunction with SG60, Old Seng Choong launches a nostalgic favourite that brings together two local icons in one delightful creation – the limited-edition Pandan Coffee Chiffon Cake. Infused with the bold aroma of the 1980s-style kopiand the gentle fragrance of pandan, this light, moist and springy chiffon cake is a timeless treat loved across generations. Each slice is a tribute to Singapore’s rich culinary heritage and a celebration of flavours that stood the test of time.
Triple the nostalgia with the Old Seng Choong SG60 Bundle, featuring the spotlight-worthy Coffee Cookies and Pandan Coconut Cookies, perfectly paired with the limited-edition Pandan Coffee Chiffon Cake. This trio of heritage-inspired treats celebrates Singapore’s 60th birthday with flavours that evoke fond memories and warm the heart. Beautifully packaged in a specially designed gift box by the Old Seng Choong team, it makes the perfect gift this SG60 season or any occasion.
The Pandan Coffee Chiffon Cake, and Old Seng Choong SG60 Bundle, retails at S$28.80 and a promotional price of S$60 (Usual Price S$74.40) respectively, at all Old Seng Choong outlets and its e-commerce store.
For more information and updates, please visit Old Seng Choong’s official website and social media pages:
● Official Website: www.oldsengchoong.com/
● Instagram: www.instagram.com/oldsengchoong/
● Facebook: www.facebook.com/oldsengchoong
● TikTok: www.tiktok.com/@oldsengchoong
● Xiao Hong Shu: 老成昌OLD SENG CHOONG
