Could petai — the pungent, bitter bean native to Southeast Asia — emerge as the next bold flavour trend to rival the coriander craze sweeping through China and Taiwan?
Coriander has seen a surge in popularity across China and, more recently, Taiwan, as consumers embrace bold flavours and explore unexpected culinary applications in both food and drinks.
Petai offers more than just bold flavour — its firm texture and fiery kick, often enhanced by spicy condiments, make it a standout ingredient. With its unmistakable pungency and polarizing appeal, this bean is primed to spark conversation and turn heads at the table.
The onus is now on brands to transform petai into something truly exceptional and captivating.
