Wonderfest delivered the kind of epic, all-out bash only SOULed OUT could pull off.
KUALA LUMPUR, 30 September 2025 – On 27 September, SOULed OUT’s flagship Hartamas outlet was transformed into a high-energy wonderland of music, food, family, friends, and everything that’s made the F&B mogul a household name since 1996. From sunrise to midnight, thousands showed up to celebrate a restaurant that has never just been about food — but about connection, community, and unforgettable vibes.
The party ignited at sunrise, with the ever-dazzling PEARLLY mascot leading the charge. Guests flowed into Rejuvenation Yoga, amped things up with high-intensity Shadowboxing, and rode the beats of a full-blown Coffee Rave — all before noon. The morning buzz was real, and it set the pace for what would become an unforgettable day of non-stop celebration.
By early evening, Wonderfest was in full throttle. The Rhythm Up Dancers cranked up the energy with not one, but two explosive performances that had the crowd on their feet. The momentum never dipped — Acoustic Fourplay and Halida & Alvin kept the vibes warm and soulful, while DJ Melissa Jo turned up the tempo with a seamless spin session.
The celebration then exploded with back-to-back performances by some of Malaysia’s most celebrated artists the likes of Junji Delfino, Dasha Logan, Jordan Rivers, Samantha De Lune, Izen Kong plus exciting vocal group Pop n’ Bop, while the show-stopping 17-piece SOULed OUT Big Band brought the house down in true SOULed OUT style.
The biggest highlight of the night? A rare and exclusive performance by none other than Dato’ Zainal Abidin, one of Malaysia’s most iconic music legends. From the moment he stepped onto the Wonderfest stage, the energy shifted as the crowd roared in unison. His powerful voice, timeless charisma, and unmistakable rhythm reminded everyone why his music has defined generations.
Just when guests thought the night had peaked, reggae star Sasi the Don made a
surprise appearance. His entrance lit up the dance floor as he kicked off the final
segment of the night with infectious beats and his signature energy. With everyone on
their feet, FM1 took over the decks shortly after to spin the night into its final, joyful
moments.
“We’ve never been about just serving food — we’ve always wanted to create a place
where people feel like they belong,” said Founder Fred Choo. “Seeing so many familiar
faces — and so many new ones — celebrating with us made it all worth it. This wasn’t
just our milestone; this was everyone’s. We’ve built something special, and we’ve done
it together.
From sizzling food stations and signature drinks to stilt walkers and dancers,
Wonderfest had something for everyone. The crowd was a vibrant mix of loyal
regulars, first-timers, families, and longtime friends — just the way SOULed OUT likes
it.
And true to its name, SOULed OUT gave back too. Through the Heart & SOUL
initiative, 20% of Wonderfest proceeds are being donated to three incredible charities:
Hospis Malaysia, The Lost Food Project, and Dignity for Children Foundation.
Attendees also contributed via workshops and donations throughout the day, making
the celebration not just meaningful — but impactful.
With nine outlets under The SOULed OUT Group, namely the SOULed OUT, WIP, and
NOA brands, this 30-year milestone isn’t the end of the road — it’s a springboard into
the future. What started as a bold idea in 1996 has grown into a lifestyle, a community,
and a cultural mainstay. And if Wonderfest was any indication, SOULed OUT’s best
days are still ahead.
