Kino has launched Susu Kurma 33, a date-enriched flavoured milk in an affordable sachet format in Indonesia. The launch reflects a broader trend of dairy and beverage brands leveraging consumers’ positive perceptions of dates and their nutritional benefits. By incorporating dates into everyday products, brands are helping to extend consumption beyond Ramadan, when dates are traditionally eaten to break the fast.
Susu Kurma 33 combines the goodness of high-quality real dates with the creamy texture of milk, offering a convenient option for consumers seeking daily nourishment and energy. Naturally sweetened by dates, the product requires no additional sugar and is positioned as a practical choice for active consumers looking to maintain their wellbeing. The brand highlights its ability to help consumers unwind, recharge and regain energy after a busy day.
The “33” in the product name references the 33-count recitation commonly performed in Muslim prayer, reinforcing the product’s connection to Islamic traditions and the cultural significance of dates.
