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When pack redesign goes bad
Refreshing the packaging design is part of the marketing process to improve sales and to capture new consumers. However, when the new design fails...
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Baskbear Coffee introduces the RTD option
Loob Holding Sdn Bhd's Baskbear Coffee, a virtual coffee brand inspired by the Malayan Sun Bear, has rolled out Baskbear To Go to improve consumer access...
