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Indonesian FMCG companies go for 70-30 ratio for mass market distribution

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The traditional trade channel is still the focus of FMCG companies in Indonesia that are aiming products at the mass market. The latest news...

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Fueling cereal growth with snack bars

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Grab-and-go cereal bars have become a new strategy for cereal companies to encourage higher consumption of cereal in Singapore, Thailand and Malaysia Nestle Fitnesse and...