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Chitato offers oriental spicy mala taste
Indofood’s iconic Chitato snack brand has introduced a bold new variant featuring the popular mala flavour, known for its fiery, numbing heat derived from...
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Quaker oatmeal localising flavour to suit Indonesian palate
To make oatmeal the breakfast choice for Indonesians, Quaker, the oatmeal brand of PepsiCo, has replicated in Indonesia the flavour localisation strategy that it...
