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NBA Marketing to Shake Up Malaysia’s Chocolate Drink Market
On 4 March 2014, FrieslandCampina entered into a multiyear marketing partnership with the National Basketball Association (NBA). According to the press release:
"As the Official...
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Beat the heat with beverage-inspired Halls XS Cola Chill and Lemon...
Mondelez International brings the refreshing taste of Halls XS's latest flavours, Cola Chill and Lemon Soda, to usher in the summer. These beverage-inspired candies are...
