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Wonda Coffee creating hunger for its coffee

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Asahi's Wonda Coffee latest advertising on major dailies in Malaysia on 23 June 2014 was attempting to create a misleading impression that Wonda Coffee...

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Fallacy of consumer behaviour survey – example of RTD tea

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A recent survey by the China Association for Quality (中国质量协会) has found a vast majority of consumers 75.6% randomly pick any ready-to-drink (RTD) tea...