Home Food Biscuits “Lausanne” Leads Non-Coated Wafer Trend, Launches New Products Under Two-Tone Concept

“Lausanne” Leads Non-Coated Wafer Trend, Launches New Products Under Two-Tone Concept

Image by URC

2 April 2021 – URC (Thailand) Co., Ltd is the leading manufacturer in the Biscuit and Wafer categories. Recently, Jack and Jill Lausanne launches a FIRST in the non-coated wafer under the concept of TWO-TONE. It is a perfect blend of two indulgent cream flavors matched with crispy wafer for one pleasurable bite.

Mr. Tanant Suwanraks, General Manager of URC (Thailand) Co., Ltd., said that this launch is part of the company’s commitment of delighting Thai consumers with good food choices. Lausanne Two-Tone is a new product innovation that will truly delight everyone by uplifting the snack eating experience.  Lausanne  Two-Tone  is available in 3 new indulgent variants :  Orange & Custard, Coconut & Pandan and Chocolate & Vanilla.

Ms. Jane Bernado, Marketing Director of URC (Thailand) Co., Ltd., said “ Lausanne Two-Tone is our way of keeping up with the evolving needs of Thai consumers.  We have upgraded its formulation as well as its packaging for a holistic make-over to provide a better offering to our consumers. Lausanne Two Tone, being new products, will be supported by fully integrated marketing activities with offline and online media to generate awareness and trial”.

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