The Thai functional water player Sappe has surprised us again with a collaboration with Takabb Anti-Cough Pill from Thailand. Takabb, which has been in the market for over 80 years, is popularly used for coughs and helps dissolve phelgm.
The Sappe x Takabb drink (THB 29) targets Gen Z and Millennials who dare to experiment with new flavours and concepts. The drink builds upon consumer familiarity with Takabb. The drink comes in a 50ml shot format, which conveys potency, to meet the current demand for functional beverages in Thailand.
Sappe x Takabb contains luo han guo, gooseberry, licorice and lime.