The Korean-inspired Ssamjeang pizza is back with three flavours after a two-year break, packing one fantastic punch
KUALA LUMPUR, 15 July 2022 – As the ‘Korean Wave’ or ‘Hallyu’ sweeps over the country, Malaysians have increasingly become intrigued by all things Korean. From K-Pop and K-Dramas to complex Korean flavours, this cultural phenomenon that is taking the nation by storm has led Malaysians to explore and savour the spiciness of Korean food, remaining true to being a nation of foodies.
With the brand celebrating its 25th anniversary and in line with the brand’s ethos “It’s All About You”, the much loved and anticipated Ssamjeang Pizza has finally made a comeback after a two-year hiatus. The return of the limited-time Ssamjeang Pizza promises new and improved product offerings that will not only awaken your taste buds but also gives an intense sense of satisfaction with each bite, making those who dare to stand up to the heat crave for more.
Speaking at the launch, Shamsul Amree, Chief Executive Officer at Domino’s Pizza Malaysia said “This year is extremely special to us at Domino’s Pizza Malaysia as we celebrate 25 years of fulfilling our customers’ needs and putting their convenience first in everything. We have gone through a lot of changes over the years, always putting our customers first. And this is in line with our ethos “Its All About You” and its worked it’s way through everything we do – from creating a responsive site and easy-click ordering systems to creating a signature sauce, even when it comes to revamping our menu and not forgetting the use of creative technology that we have implemented in Domino’s”.
Domino’s Ssamjeang Pizza iconic trio that comprises the new and improved yet irresistibly spicy Ssamjeang Beef Bulgogi Pizza, Ssamjeang Chicken Pizza and Ssamjeang Tuna Pizza was launched by Shamsul Amree, Chief Executive Officer at Domino’s Pizza Malaysia and Linda Hassan, Group Chief Marketing Officer of Domino’s Malaysia, Singapore & Cambodia in Domino’s Hartamas Shopping Centre that was decked in line with the theme of heat and spice.
These pizza variations will ultimately bring Malaysians on a hot journey to Korea, but the spicy excitement does not stop there – it comes with its perfect side kick Ayam-Haseyo which features the undeniable and irresistible spicy Ssamjeang sauce.
At the media event, Linda Hassan said “Domino’s decided to take a unique and creative spin on this year’s Ssamjeang campaign and to bring this concept to life, we came up with the theme of “There’s Ssam Heat You Just Can’t Beat” and “Dae-Back by Hot Demand” which focuses on delivering a new and improved Ssamjeang experience. With Ssamjeang making a comeback for the third time around, we have further improvised our Ssamjeang offering. We’ve enhanced the flavors of the all-time favourite Beef Bulgogi Ssamjeang Pizza, where we spent a good 6 months ensuring that the meat is tender, juicer, and extremely tasty to further elevate the flavors of Ssamjeang to a different level. There were countless rounds that we’ve worked out from our satellite kitchen on various testing’s done with our marketing, quality audit, operations, training and procurement team prior to finalization, in order to meet the supply in time for the launch. I must say, I am very happy with the outcome.
She continued saying that Domino’s truly understand the burdens that the rakyat is facing with the increase in food price has not made it easy for anyone. “Domino’s have always continued to offer extraordinary savings and value deals for all. We want Malaysians from all walks of life to know that Domino’s will always be delivering and serving 5-star pizza’s and Domino’s Everyday Value is here to stay”.
A favourite of many, Ssamjeang Beef Bulgogi Pizza has captivated numerous hearts and taste buds ever since it was introduced. As the spiciest range, it is highly addictive with irresistibly spicy Ssamjeang sauce to satisfy the desire of Malaysians who love spicy food. Every slice is filled with thick and juicy beef slices marinated in bulgogi sauce that is perfectly baked on a fiery bed of Ssamjeang sauce.
The Ssamjeang Chicken Pizza and Ssamjeang Tuna Pizza which is slightly less spicy is coated with creamy onion sauce and paired to perfection with hot Ssamjeang sauce, caters to a different palate of Malaysians.
If spiciness tickles your fancy, the much-loved Domino’s Ayam-Haseyo chicken wings will make you soar in joy. The succulent hot wings are baked to perfection, deliciously coated with the mouth-watering spicy Ssamjeang sauce that you simply can’t resist. Spicy food enthusiasts and chicken lovers will never get enough of these addictive, irresistibly spicy chicken wings – it makes it the perfect side for the hot Ssamjeang Pizza promotion.
Domino’s Pizza will be kicking off “The Ssamjeang Heat Challenge” an on-ground activation starting within the Klang Valley at key selected outlets before heading out to the various different states in Peninsular Malaysia. Details of this challenge will be posted on Domino’s social media platforms.
The Ssamjeang pizza and Ayam-Haseyo are now available at Domino’s Pizza stores nationwide. Enjoy more savings with Domino’s Everyday Value Buy 1 Free 2 offer with FREE delivery or take-away at RM5 for Personal pizza, the cheapest deal in town or enjoy 50% off all pizzas all year through! To purchase, visit Domino’s Pizza stores or order online at https://www.dominos.com.my/.