Home Food Plant-based CP Foods helps young innovators kickstart career as plant-based entrepreneur

CP Foods helps young innovators kickstart career as plant-based entrepreneur

Thursday 26 January 2023 – Charoen Pokphand Foods Public Company Limited (CP Foods) has partnered with ProVeg Asia to continue for a second year to develop the abilities of young food-science talents to become plant-based food developers at the ProVeg Food Innovation Challenge APAC 2022. This support aims to enhance skilled entrepreneurs who feed people around the world with sustainable foods.

Dr. Lalana Thiranusornkit, senior vice president for Food Innovation and New Product Development at CP Foods, mentioned the company’s partnership with ProVeg, an international organization working to transform the global food system with innovative plant-based and cultivated alternatives, to accelerate the development of plant-based food in the hopes that their proposals will as quickly as possibly extend the commercial phase.

Lalana said that this has been the second year that CP Foods has had the honor to participate in mentoring the talented group of students for APAC. The company has given a challenge for students to develop a local dish for consumers all over the Asia-Pacific region using a plant-based meat alternative, such as plant-based beef, pork, chicken, or seafood, to achieve both the taste and texture of real meat. CPF had the chance to mentor 3 teams, Hi-burger, DeCrab and Plant Based Pate!.

It is an honor to announce that De Crab, from Kasetsart University, has won the 2nd Prize Winning idea with Jumbo Lump Crab Meat that mixes plant-based seafood with local cuisine. Meanwhile, Hi-Burger from Panyapiwat Institute of Management from a plant based burger with satay sauce. Also, Hi-Burger was selected to present their ideas online on 10 November this year at the UN Climate Change Conference – COP27 – Food4Climate Pavilion, hosted by ProVeg International.

“There has been continual growth in this sector, with many startups and companies launching innovative products to satisfy consumers’ rising demand. There needs to be continuous innovation to further improve the product quality and variety for consumers to enjoy,” she said.

The ProVeg Food Innovation Challenge APAC 2022 helps corporate partners to accelerate sustainable innovations and allows students to gain valuable insight into an exciting and fast-growing industry, while channeling their creativity towards producing sustainable and healthy food for the world.


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