Malee’s latest Power Plants features a unique combination of prebiotics and postbiotics. As many Thai consumers may not know what postbiotics are, more brand education is needed. Malee is taking the lead in introducing the concept of postbiotics by comparing it with prebiotics.
- Prebiotics = Dietary fiber that is food for the good bacteria in the gut.
- Postbiotics = Substances that good bacteria create after consuming prebiotics, which help reduce inflammation and boost immunity.
Postbiotics has seen growing application and Japan and is slowly emerging in Thailand, subject to regulatory approval. In Thailand, Morinaga’s LAC-Shield has been approved for use in food and drinks. ILDONG Bioscience’s RHT3201 has also received FDA registration in Thailand.
The new Malee vegetable and fruit juices (200ml) are available in Red Radiance and Green Guardian featuring the Innogutz innovation with prebiotics and postbiotics to help balance gut microbiota.
- Green Guardian: contains Vitamin B6, D, and prebiotics promoting gut health and immunity.
- Red Radiance: contains Lycopene, Vitamin C, Zinc and probiotics, focusing on overall wellness.
Key takeaways: postbiotics in juice
