Nestlé Vietnam has made available its latest product MILO with A2. The new MILO A2 is an upgraded version of traditional Milo, featuring easily digestible A2 protein combined with whole grain barley for an energy boost. It not only supports children’s physical development but also serves as a great companion for active individuals, athletes, and those facing intense study sessions.
Boosting MILO consumption has always been a strategic priority for Nestlé, and addressing the challenge of lactose intolerance among Vietnamese consumers is a crucial step. One solution is to introduce a digestive-friendly MILO, which could take various forms, such as plant-based alternatives. However, these might compromise the familiar taste of MILO — an issue the A2 version resolves.
Given the limited development of A2 milk supply in Vietnam, it’s intriguing to consider where Nestlé sources its A2 milk. A look at the ingredient list reveals that this product contains A2 milk powder, indicating that the company likely imports it from overseas.
The inclusion of A2 milk indicates a rising awareness among Vietnamese consumers about its benefits, reducing the need for extensive consumer education.
Key takeaways: A2 milk on the rise
