PT Suntory Garuda Beverage, the local joint venture unit of Suntory, has jumped into the “mood” drink bandwagon in Indonesia. The new Good Mood range comprises two flavours – orange (rasa jeruk) and lemon & honey (rasa lemon dan madu).
Even though the Good Mood implies it helps with relaxation, the ingredients stated on lemon & honey only mentions it has natural flavours (honey, mint and lemon) and honey extract (0.05%). The 500ml Good Mood drink comes with 100 kcal of energy.
As relaxation drink is a new category in Indonesia, functional mood drink will become a new space for players to compete going forward.