At THAIFEX-Anuga Asia 2025, Betagro Public Company Limited (BTG), a prominent integrated food company in Thailand, has unveiled several innovative offerings, focusing on the charcuterie and high-protein trends.
In the charcuterie segment, Betagro is developing a new charcuterie chip, transforming its fresh charcuterie into a convenient, snackable format. This move aims to capitalise on Thailand’s vibrant snacking culture. The air-dried charcuterie chip will be marketed under Betagro’s La Comida brand, a premium ready-to-eat charcuterie line catering to enthusiasts of European cuisine.
Betagro introduced La Comida in 2024 with the opening of its flagship store at Park Silom, designed to attract both Thai and international customers who appreciate European flavours. Based on discussions with Betagro, Thai consumers currently represent the majority of La Comida’s customer base, underscoring the growing popularity of charcuterie in the local market.
Charcuterie is perfect for hosting gatherings at home, offering a sophisticated yet effortless way to impress guests. A well-curated charcuterie board serves as both a visually striking focal point and a versatile culinary experience that enhances social gatherings. By offering a carefully balanced selection of flavors, textures, and artisanal ingredients, it elevates both the aesthetic and gastronomic appeal of any occasion.
La Comida features S-Pure pork as its key ingredient, a 100% natural product and the first in Thailand to receive NSF USA’s “Raised Without Antibiotics (RWA)” certification. The products are crafted using traditional European techniques, such as salting, spicing, curing, and smoking, ensuring ultra-premium quality and an authentic taste, as endorsed by European experts.
The planned La Comida snacks feature three products: Chorizo (inspired by Spain), Chili Saucisson (inspired by France) and Pepporoni (inspired by Italy).
At THAIFEX-Anuga Asia 2025, Betagro introduced its latest brand, Arnie’s, a protein-packed snack designed for the growing community of health-conscious consumers. Recognising the increasing demand for high-protein options, Arnie’s provides a flavourful and convenient way to boost protein intake through snackable offerings such as Crispy Shrimp Chin, Crispy Salmon Skin, and Crispy Chicken Skin.
Key takeaways: charcuterie and protein snacks
