The campaign delivers accessible milk, joyful learning, and a message of care to children across the East Coast.
Pantai Timur, 1 June 2025 – In conjunction with World Milk Day 2025, Goodday Milk proudly launches Kotak Kasih, a heartwarming campaign aimed at making milk more accessible to families across the East Coast. Throughout June, the Goodday Truck will travel across towns and schools, offering 1L pasteurised Goodday Milk at just RM4.
Anchored by the message “Sekotak Susu, Sepenuh Kasih”, this initiative is part of Goodday Milk’s ongoing effort to support a healthier lifestyle for Malaysian families, in line with its brand promise, Gaya Hidup Sihat, Semudah Ini.
The East Coast was selected for this year’s campaign due to its close-knit communities and the opportunity to raise awareness about the importance of milk in daily diets. The initiative helps bridge access to nutritious options, especially during times when affordability matters most.
In collaboration with Gegar FM, the campaign also brings fun and excitement to those who join us on-ground — with free 200ml UHT Charge Chocolate Milk packs, fortified with 10 essential nutrients. There’ll also be games, prizes, and engaging activities, reminding kids and families that good nutrition can begin with something as simple as a glass of milk.
Amy Gan, Vice President of Marketing at Etika Sdn Bhd, shares: “At Goodday, we believe every child deserves the goodness of milk. Kotak Kasih is our way of sharing affordable nutrition, joy, and care directly with communities. It’s a reminder that even a small gesture, like a kotak susu, can mean a lot to someone.”
With support from Gegar FM, the campaign also invites public participation. Through radio announcements and social media, Malaysians can nominate orphanages and underserved communities to receive boxes of Goodday Milk. It’s a chance to share kindness and give back during this meaningful month.
As the Goodday Truck rolls into town centres, schools, and neighbourhoods throughout the East Coast, Malaysians everywhere are invited to join in – whether by making a nomination, spreading the word, or simply learning more about how milk supports a growing generation.
Follow @GooddayMilkMalaysia on Facebook and Instagram to track the truck’s journey.
Use #KotakKasih, #SekotakSusu, and #HariSusuSedunia to join the movement.
Let’s make this June a fun and meaningful month – together, sekotak susu at a time
