Nestlé has brought its Nescafé Espresso Concentrate range to Singapore allowing consumers to recreate café-style coffee experience at home, without the need for specialised equipment. The brand encourage consumers to “pour it, mix it, hack it.”
Nescafé Espresso Concentrate range, available in Sweet Vanilla and Black, is made with the finest roasted Arabica coffee beans, concentrated to capture that rich, smooth coffee taste.
The concentrate format allows consumers to personalise their coffee to their specific taste, offering both versatality and cost efficiency as the concentrate is a more cost-effective alternative to buying coffee at a café.
In neighboring Thailand, the coffee concentrate trend has gained traction, drawing interest from major industry players such as Ajinomoto (Birdy Cafe), Suntory Pepsico Beverage (Suntory Boss Just Mix), and Nestlé (Nescafé).
Key takeaways: coffee concentrate
