Bangkok – 13 June 2025 – Betagro Public Company Limited (BTG), a leading integrated food company in Thailand, continues to expand its business portfolio by launching new product “Arnie’s”, a new protein snack made from real meat. The product offers an exceptional quality, delicious taste, and nutritional value. This launch reflects Betagro’s vision on being a leadership position in Thailand’s food industry with a strong commitment to consumer health, aiming to enrich people’s lives through ‘Better Food’ and build strong connections with new consumers’ behavior.
‘Arnie’s’ is a passion-driven snack brand delivering taste, enjoyment, and protein benefits in every bite for the new generation. The product line features 4 key varieties; crispy salmon skin, crispy crab sticks, crispy shrimp chins, and crispy chicken skin, offering in 5 mouthwatering flavors: Classics, Salted Eggs, Tom Yum, Hot & Spicy, and Wingz Zabb.
Dr. Oliver Gottschall, Chief Operating Officer – Food Business, Betagro Public Company Limited, stated that “Nowadays, consumers are more conscious on both quality and nutrition. They are also looking for variety and convenience when accessing products. Furthermore, they are open to new and unique experiences. Arnie’s is one of the brands we have thoughtfully developed to meet those needs – rich in protein from meat, crispy, tasty, fun to eat, and most importantly, less oily.”
Dr. Oliver also highlighted ‘3 Key Consumer Behavior Trends’ that influenced the development of Arnie’s protein snack:
- Consumers prioritize “value” over price: Consumers are no longer focused on the affordability; however, they tend to prioritize real value such as high-quality, nutritious ingredients, traceability of sources, and packaging which fits into their daily routines well.
- Consumers and digital accessibility are essential: According to the fast-paced modern life, consumers prefer purchasing online via different platforms such as Lazada, Shopee, or TikTok Shop. They also stay connected with brands via various social media such as Facebook and Instagram.
- Consumers are increasingly open to new experiences through social media: Social media plays a significant role in shaping consumption habits. Today’s generation is eager to explore new snack trends, viral content, and influencer reviews. As a result. They are choosing a wider variety of foods or snack that are easily accessible, both online and right at their fingertips.
These consumer insights have driven Betagro to launch Arnie’s, a bold step into the protein snack market. This innovative brand allows the new generation consumers to experience another section of snack that is rich in protein from meat, crispy, tasty, fun to eat, and most importantly, less oily. This reflects Betagro’s mission to stay strongly connected with the modern consumers’ lifestyle.
Arnie’s is currently available for online purchase, including Shopee, Lazada, and TikTok Shop. Stay up to date with Arnie’s latest news and promotions via TikTok, Facebook, and Instagram.
