KUALA LUMPUR, 22 July 2025 – Ayam Brand™ is giving baked beans a bold new role in Malaysian kitchens, celebrating how local flavours and creativity can transform a humble pantry staple. Long associated with Western-style cuisines, baked beans are now being reinterpreted with distinctly local influences, taking centre stage in truly Malaysian meals. That’s the spirit behind Makan Lain Macam, Ayam Brand™’s celebration of our food culture, where Malaysians have a special way of making food their own through reinventing, remixing, and localising whatever ends up on the table.
Baked Beans, the Malaysian Way
Available in Original, Light, and Cheese variants, Ayam Brand™ Baked Beans are crafted to be both versatile and convenient (kacang je!), while being packed with the classic rich and hearty flavours.
Baked beans have long been known for their classic pairing with toast next to eggs and sausages on a “mat salleh” plate, but now Ayam Brand™ is rethinking what they can be. Through Makan Lain Macam, Ayam Brand™ is turning this pantry staple into something familiar, comforting, and proudly Malaysian! Taking inspiration from our local Malay, Chinese, and Indian cuisines, Ayam Brand™ is giving baked beans a delicious new role on the plate:
- Lempeng Kelapa Sardin dengan Sambal Baked Beans
Fluffy coconut pancakes, paired with spicy sambal and sardines. A kampung classic with a bold upgrade.
- Masala Baked Beans
Aromatic Indian spices meet baked beans for a rich, warming dish perfect with roti or rice.
- Braised Baked Beans with Chicken & Sunny Eggs
Chinese-style comfort food with tender chicken and runny egg, all in a savoury baked bean sauce.
“Ayam Brand™ has been part of Malaysian kitchens for over 130 years. The iconic red and yellow can isn’t just a product, it’s a familiar presence in generations of homes,” says Teoh Wei Ling, Head of Marketing at Ayam Brand™. Among the local consumers, baked beans have always carried the idea of being something ‘Western’. But with Semua Pasti Kacang, we’re showing how easily they can belong on the Malaysian dinner table. Makan Lain Macam is about embracing the way Malaysians cook — with heart, creativity, and comfort.”
Small Can, Big Nutrition
Ayam Brand™ Baked Beans are designed for wholesome meals with minimal effort or fuss. High in protein and rich in fibre, they’re a smart everyday choice whether you’re a student, a busy parent, or just someone looking for a quick, satisfying meal after a long day. Most importantly, just like all Ayam Brand™ products, they contain no preservatives. Just honest, quality ingredients packed and ready to go.
Available in two sizes: 230g and 425g, Ayam Brand™ Baked Beans are stocked in major supermarkets nationwide and on Shopee and Lazada via Ayam Brand™’s Official Stores.
Discover more Makan Lain Macam recipes at www.ayambrand.com.my/recipes, or follow @ayambrandmy on Instagram and Ayam Brand™ Malaysia on Facebook.
Celebrating With More Than Just Good Food
Ayam Brand™ continues to give back to the community through initiatives like the recent Rezeki Raya Dikongsi Bersama contest. With over RM200,000 in prizes, including a Proton X70 grand prize, the campaign celebrated everyday moments shared around food. We’re thrilled to congratulate Cheng Kim Siong, who received his grand prize of a brand-new car in a special presentation held this June. With a little help from his son and a grocery run to 99 Speedmart, showing that sometimes, the best things start with everyday moments.
More surprises are coming soon, so stay tuned for our next nationwide contest!
