PT FKS Food Sejahtera has appointed JKT48—the leading all-female idol group in Indonesia—as the new brand ambassador for Bihunku, the country’s top instant vermicelli brand. This strategic collaboration aims to rejuvenate the brand’s image and strengthen its connection with Gen Z and Gen Alpha consumers.
Known for its quick 2-minute preparation, low calorie count (just 200 calories), and soft, non-fried texture, Bihunku is well-suited for health-conscious individuals living fast-paced lifestyles. With JKT48 onboard, the brand is set to resonate even more strongly with younger audiences seeking convenience without compromise.
