Home Food Snack Major Cineplex and Taokaenoi launch popcorn joint venture

Major Cineplex and Taokaenoi launch popcorn joint venture

Major Cineplex Group Public Company Limited and Taokaenoi Food & Marketing Public Company Limited have partnered to establish a new joint venture company named TKN & Major Popcorn Co., Ltd. The company will focus on producing, sourcing, and distributing ready-to-eat packaged popcorn for both domestic and international markets.

Taokaenoi will hold a 51% stake in the new entity, while Major Cineplex will have the remaining 49%.

The newly launched popcorn products will be introduced under the brand name Popcorn Major, first introduced in September 2023. This initiative stems from a strategic joint venture that combines Major’s long-standing reputation for cinema-style popcorn with Taokaenoi’s extensive expertise in snack distribution.

To ensure optimal freshness and quality, the popcorn is packaged using vacuum-sealed technology, effectively preserving its signature aroma, crisp texture, and rich flavor—reminiscent of the authentic movie theater experience.

Major Cineplex plans to open over 40 new kiosks to expand its popcorn footprint.

Taokaenoi has been actively expanding beyond its core seaweed snack business, with its latest venture marking a step in that diversification strategy.

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