Seafood brand Pacific West has launched its brand new plant-based sister brand Pacific Greens in Malaysia. The plant-based seafood brand is available in 3 varieties: Wholly Burger, Crispy Burger & Fishless Fingers.
Pacific Greens is likely to be the first plant-based seafood brand launched by a local company in the country. The Penang-based frozen seafood company Golden Fresh is behind the Pacific West and Subi brands.
Here are the prices of Pacific Greens:
- Pacific Greens Plant Based Fishless Finger 300G – RM 16.75
- Pacific Greens Plant Based Crispy Burger 300G – RM 15.95
- Pacific Greens Plant Based Wholly Burger 245G – RM 15.40
Pacific Greens does have a strong price advantage over the seafood version. For example, Pacific Greens Plant-based Fishless Finger (300g) – RM 16.75 is cheaper than Pacific West Cod Fish Fingers (300g) – RM 20.90.
Apart from Malaysia, Pacific West has an extensive distribution network for its seafood globally with key markets in Australia, the United Kingdom and Europe. Pacific Greens would also be ideally suited for those foreign markets as plant-based seafood is growing along with the rise of the flexitarian diet.