The mid-autumn festival is the festival that has a lot of marketing potential to innovate around mooncakes. Fuel retailer Petron is the latest to enter the fray with its limited edition Marvel mooncakes available in Musang King, Pure Lotus, Pandan and Chocolate.
Each mooncake is priced at RM 29.90 or redeem with 2,500 Petron Miles points. A set of four is priced at RM 118. Each mooncake is imprinted with the signature pattern of the Marvel characters such as the Thor hammer and shield of Captain America.