Nestlé Thailand has officially launched three new ready-to-drink (RTD) Starbucks Double Shot Espresso variants, marking a bold entry into the country’s growing premium coffee segment. The lineup includes:
- Starbucks Double Shot Espresso Americano (unsweetened)
- Starbucks Double Shot Espresso Latte
- Starbucks Double Shot Espresso Americano
Each comes in a sleek 220ml can, priced at THB 49, and is now available at convenience stores nationwide. Starbucks Double Shot Espresso is currently not manufactured in Thailand; instead, it is imported by Nestlé (Thailand) from Malaysia, where it is produced by Nihon Canpack (Malaysia).
This launch signals a strategic move by Nestlé to tap into Thailand’s premium RTD coffee market—once a niche category valued at just THB 500 million two years ago. Today, the segment is rapidly expanding, fueled by consumer demand for convenience and portable caffeine fixes.
Previously, the brand only sold Starbucks coffee beans, ground coffee, and coffee capsules under the Starbucks name, using Nescafé’s technology.
