A tropical twist that’s all about no-nonsense fun
SHAH ALAM, 27 AUGUST 2025 – Get ready for a tropical escape in every sip. Somersby, famous for its fruit-flavoured alcoholic drinks, is adding a limited-edition Somersby Mango & Lime, a juicy new cider to its fruit combination flavours to bring together the sweetness of tropical mangoes with a zesty burst of lime—perfectly crafted for a refreshing escape from the everyday pressures of adulting.
Making its first entry to the Malaysian cider market after launches in Europe and Asia, Somersby Mango & Lime is a 4.5% ABV cider, available in 320ml cans for a limited time only. More than just a cider, this new variant is a burst of tropical flavour and carefree energy. As part of Somersby’s ‘No Nonsense’ brand platform, this launch taps into the rising popularity of Asian-inspired flavours while championing a carefree spirit.
“At Somersby, innovation isn’t just about creating new flavours—it’s about connecting meaningfully with our consumers,” says Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “We’ve seen a strong consumer affinity for bold, tropical profiles, particularly those inspired by familiar Asian tastes. Mango & Lime hits that sweet spot—unexpected, uplifting, and unmistakably fun.”
“Somersby’s ‘No Nonsense’ ethos was born from a simple truth: adulting is hard. But that doesn’t mean life has to be. Somersby resonates with a generation seeking joy in the everyday—those who value authenticity, humour, and a well-earned break from the chaos,” adds Pulyaeva.
To Somersby, there’s no better way to escape the everyday nonsense than with a refreshing cider and a round of pickleball.
Pickleball, the fast-growing social sport known for its playful vibe and low-stakes energy, perfectly complements Somersby’s light-hearted spirit. From the new Somersby Mango & Lime to its array of refreshingly fruity flavours – Apple and Blackberry. After a fun game or a long day, Somersby provides the ideal no-nonsense refreshment.
Just like pickleball, Somersby is about enjoying life and not taking things too seriously. So, grab your paddle, crack open a chilled Somersby Mango & Lime, and dink away the nonsense. For a limited time only, Somersby Mango & Lime is available at participating supermarkets, hypermarkets, and online platforms nationwide, whilst stocks last.
For the latest Somersby promotions and activities, follow @SomersbyMY on Facebook
and Instagram. Learn about Somersby and its refreshing range of ciders at www.somersby.com/my/. All activities are open to non-Muslims aged 21 years and above.
At Carlsberg Malaysia, we advocate responsible consumption, always remember if you drink, don’t drive – #CELEBRATERESPONSIBLY
