The iconic ‘Share a Coke Buatan Malaysia’ campaign gets a local twist with Malaysian-inspired traits, influencer collaborations and a roving truck offering fans with personalised Coke cans
KUALA LUMPUR, MALAYSIA – 29 AUGUST 2025 – This Merdeka, Coca‑Cola is bringing Malaysians closer together with the return of its iconic ‘Share a Coke’ campaign but this time with a localised twist of making it truly ‘Buatan Malaysia’
The campaign first launched in Australia back in 2011, featuring 150 most popular first names in the country. Since its debut, ‘Share a Coke’ has transformed the iconic Coca‑Cola can into a personal keepsake by swapping the brand’s logo with names that reflect individuals’ unique traits – an industry-first in personalisation.
Over the years, the campaign has grown into a global symbol of connection and self‑expression to more than 120 countries. In Malaysia, the ‘Share a Coke Buatan Malaysia’ is making waves amongst fans by taking on a distinctly local flavor that celebrates the spirit of being Malaysian on this Merdeka month.
Heon Theng Hsiang, Senior Manager, Frontline Marketing, Singapore Malaysia (SIMA) at Coca Cola shared, “The ‘Share a Coke Buatan Malaysia’ campaign celebrates the spirit of our rich multicultural upbringing, representing what makes us truly Malaysian from the way we express joy and care to our loved ones, whether they are our family, friends or even strangers. At Coca‑Cola, we believe that even the simplest act of kindness can create lasting memories. Through this iconic campaign, we hope to reignite these special moments by offering a platform for people to reconnect, celebrate and show appreciation to those who have touched their lives over the years.”
‘Buatan Malaysia’ Uplifting and Creating Memories Since 1936
Coca-Cola has been part of Malaysian life since 1936, the perfect companion for any occasion from food pairings, festivities to conversation starters, there is always a moment made better with a refreshing beverage. The ‘Share a Coke Buatan Malaysia’ campaign celebrates this connection by shining a spotlight on beloved local nicknames such as Abang Sado, Mak Cik Bawang, The Lejen, Kaki Komen, Penuh Rizz, Banana Lang, Kaki Bola, Terpaling Boss, Geng Delulu, and Gang Healing, among many others inspired by local nuances that bind us together for nearly nine decades.
Bringing Malaysian Traits to Life and Uplift the Community
Beyond celebrating popular local traits, the campaign also pays tribute to Malaysia’s real heroes. In one on ground activation, Danny Lee and Ezzrin visited the Jalan Hang Tuah Fire Station, delivering crates of Coke cans labeled ‘Abang Sado’ which best describe a firefighter who embody strength, courage and a selfless commitment to serving the community.
Staying true to its core values of authenticity and self-expression, the ‘Share a Coke Buatan Malaysia’ campaign has also partnered with local influencers who embody uniquely Malaysian traits. In the spirit of Merdeka, these creators have come together to bring those traits to life through their stories spreading positivity, inspiring confidence, and creating memories that reflect the true Malaysian spirit while uplifting our communities.
Check out the ‘Buatan Malaysia’ traits brought to life by the creators at @cocacolamy
‘Buatan Malaysia’ Cans on the Go Near You
As part of the campaign, a red roving LED truck will make a special appearance at Central Market, Kuala Lumpur from 29 to 31 August 2025 (Friday to Sunday), running daily from 10:00 am to 10:00 pm. Fans can look forward to personalising their very own ‘Buatan Malaysia’ Coke cans, with more than 60 local trait names to choose from.
And joining in is easy, where fans can approach the on-site promoters, scan the QR code, enter their name or a friend’s name, and select from a list of locally inspired trait names featured in the campaign. The chosen name and traits will then appear on the LED screen to create the perfect photo opportunity before being printed directly onto a Coke can to take home.
Coca‑Cola invites all Malaysians to share their ‘Buatan Malaysia’ Coke moments on social media using #BersamaMalaysia #CokeMY #ShareACoke, to spread joy, celebrate our shared identity, and inspire connections across the nation.
Follow us on Facebook, Instagram, and YouTube and visit the Share a Coke Online Platform to stay updated.
