KUALA LUMPUR, 28 August 2025 — Get ready Malaysia, the Mini Labubu is finally here! The wildly popular ugly-cute character makes its long-awaited debut in an adorable mini version on Friday, 29 August at 10am, launching on Lazada. Malaysian fans eager to snag their own minis can head straight to the official POP MART brand store within Lazada’s LazMall, where the launch will go live simultaneously in Malaysia, Singapore and the Philippines, while fans in Thailand and Vietnam can start shopping from 9am local time.
And here’s the fun part – whether you’re feeling lucky with a single blind box priced at RM55.80, or going full-on collector mode with a complete set of 14 boxes at RM781.20, there’s something here for everyone to enjoy. The collection is split into two adorable sets – A–M and N–Z – with each Mini Labubu sporting its own letter, making it a cute and quirky way to personalise your collection. Whether you’re displaying them on your shelf or clipping them onto your bag, these Minis are made to be shown off!
So Labubu fans – set your alarms, get your carts ready, and don’t miss out when Mini Labubu fever hits Lazada this 29 August!
About Lazada Group
Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.
Launched on the Lazada platform in 2018, LazMall is Southeast Asia’s biggest virtual mall connecting shoppers to over 32,000 leading international and local brands. It sets a new standard in retail, offering consumers the assurance of 100% product authenticity, guaranteed fast delivery and a 30-days return policy. LazMall is the preferred platform for brands and sellers to directly engage and create a customised experience for their customers.
