Your favourite red can just become your lucky charm
Kuala Lumpur, 27 August 2025 — Ayam Brand™, a trusted name in Malaysian kitchens for generations, is giving fans even more reason to love their favourite sardines and mackerel. This September and October, the brand is taking things up a notch with Peraduan Menang Lain Macam, a nationwide contest that turns your everyday pantry staples into a golden opportunity to win prizes worth over RM300,000, with the grand prize being a Proton e.MAS 7, worth RM120,000.
Running from 1 September to 31 October 2025, the nationwide contest invites Malaysians to keep enjoying the Ayam Brand™ sardines and mackerel they know and love with the added excitement of winning big.
In many Asian cultures, fish has long been a symbol of abundance, prosperity, and good fortune. In Malaysia, that tradition lives on through Ayam Brand™ sardines and mackerel, which have been a trusted part of family meals for generations, for bringing hearty, wholesome meals to families through both tough days and comforting moments.
Now, those iconic red cans are ready to give back in a whole new way with Peraduan Menang Lain Macam, where every meal gives you more than just great taste.
Taking part is as simple as your regular grocery shop run. Every RM20 spent on any Ayam Brand™ products in a single receipt entitles you to one serial number (up to a maximum of five serial numbers per receipt).
Here’s how you can join in the fun:
- Purchase RM20 worth of participating Ayam Brand™ products in one receipt.
- Snap a photo of the receipt. Upload it to the contest microsite along with your details.
Prizes up for grabs include:
- 1x Grand Prize: Proton e.MAS 7 (worth RM120,000)
- 7x First Prizes: Holiday travel packages (worth RM10,000 each)
- 10x Second Prizes: Cash prizes of RM5,000 each
- 20x Consolation Prizes: Petrol vouchers (worth RM2,400 each)
- 360x Weekly Prizes: E-wallet credits (Touch ‘n Go, Boost, SPay Global) of RM50 each
“Ayam Brand™ has always been about nourishment, heritage, and trust,” said Teoh Wei Ling, Head of Marketing at Ayam Brand™. “With Peraduan Menang Lain Macam, we’re adding a layer of excitement to the everyday and thanking Malaysians for their continued support. You don’t need to do anything out of the ordinary. Just enjoy the same Ayam Brand™ sardines and mackerel you already love, and you might find yourself driving away in a brand-new car or going off on a holiday.”
Ayam Brand™ sardines and mackerel aren’t just flavourful, they’re naturally packed with Omega-3, protein, and nutrients your body needs. And now, they could be your ticket to something much bigger.
Join Peraduan Menang Lain Macam by spending RM20 on Ayam Brand™ products in a single receipt, and submit your entry online. Full contest details and participation entry can be found at www.ayambrand.com.my/menanglainmacam. Want to see how Malaysians are winning with Ayam Brand™? Follow @ayambrandmy on Instagram and Ayam Brand™ Malaysia on Facebook for contest highlights, winners’ stories, and the latest brand updates.
