Shopping in Malaysia has always been more than a transaction, it’s a reflection of lifestyle, aspirations and even emotions. For many, shopping can be a guilty pleasure, whether it’s indulging in deals, trends or retail therapy. This 9.9, Lazada is turning that guilty pleasure into a guilt-free one, so everyone can shop happy, confirm syiok. When every purchase comes with real savings, verified authenticity, and value-for-money bundles, it transforms from being a guilty pleasure into a smart decision.
That promise takes centre stage at the Lazada 9.9 Mega Brands Sale, anchored by LazMall and the Lowest Price Guaranteed (LPG), happening from 8 September (8PM) to 11 September 2025. Shoppers can look forward to Crazy Mega Brand Offers, massive discounts, surprise deals and unbeatable vouchers – all designed to deliver smarter, more rewarding and guilt-free shopping. And the excitement kicks off even earlier, with teasing offers dropping nightly from 5–8 September (7:59PM), to build anticipation for one of Malaysia’s biggest shopping festival of the month.
Here are 9 guilt-free shopping moves you can make this 9.9 to level up your shopping game:
- Guilt-Free Peace of Mind with LazMall + LPG
There’s no bigger turn-off than worrying if what you bought online is fake. With Lowest Price Guaranteed (LPG), Malaysians can shop with peace of mind: 100% authentic products, guaranteed delivery, and 30-day free returns. That means – the Lancôme serum you purchase on LazMall will be the real deal, your Huawei smart devices come with warranty and those Nike sneakers are the same ones you’d find in store – only better priced. Confidence, not compromise.
- Guilt-Free Savings with Crazy Brand Mega Offers (CBMO)
We Malaysians love a good deal so why second-guess a splurge when you know you’re getting up to 90% OFF during the Crazy Brand Mega Offers and stackable storewide vouchers from LazMall’s most iconic brands? Imagine scoring LEGO sets for the kids, Lotus’s groceries for the week, or a Huggies mega pack for a fraction of the price. It’s not just savings; it’s bragging rights for the WhatsApp family group chat.
Here’s where you will want to pay attention to:
- Crazy Brand Mega Offer (CBMO): Savings up to 90% + storewide vouchers.
- Brand Mega Offer (BMO): Savings up to 70% + storewide vouchers.
- RM19 All Out Deals: Grab RM19 deals from more than 30 top brands, worth over RM90,000.
And don’t forget to chat with AI Lazzie — Lazada’s AI-powered assistant in the app. By engaging with AI Lazzie, you can unlock even more vouchers and rewards, making every purchase feel twice as satisfying.
- Guilt-Free Choices with Mesti Beli
Endless scrolling can feel overwhelming. That’s why Lazada created Mesti Beli – a curated list of can’t miss items so Malaysians can shop smarter without the “did I choose right?” anxiety. From Lancôme skincare, to Samsonite’s iconic luggage and Philip’s home appliances, these are the hottest picks already loved by Malaysians. No guesswork, just great taste confirmed.
- Guilt-Free Confidence with Chup Dulu
Worried your top pick might sell out before you can check out? With 9.9 Chup Dulu (starting 23 Aug to 8 Sept, 7:59PM), all it takes is a small deposit to lock in your deal – then just pay the balance during the sale (9 Sept,12AM-11:59PM) and enjoy even more savings with additional campaign vouchers worth up to RM999. Whether it’s a TTRacing gaming chair, a Bobbi Brown lipstick, or a NARS bestseller, you can secure it early and shop stress-free. No FOMO, no impulse regret — just guaranteed savings on the things you really want.
- Guilt-Free Rewards with LazCoins
If Malaysians love anything more than a deal, it’s a deal that pays you back. With LazCoins, every purchase stacks up into more discounts. Buy your Lotus’s groceries, Nike running gear or the Lancôme skincare you have been wanting, and watch your LazCoins pile up. It’s like getting rewarded twice — the thrill of shopping and the bonus of savings that stack up every time you shop.
- Guilt-Free Icons with the Hall of Fame
At the heart of 9.9 is Hall of Fame – a line-up of Malaysia’s most favourite, best-selling brands and products. These aren’t just names you know; they’re the iconic brands Malaysians already love and keep coming back for. With exclusive offers, 10% Off Storewide Vouchers plus stackable discounts such as Free Shipping, LazCoins and more, every purchase from the Hall of Fame is all about confidence – no doubts, no risks, just safe and satisfying shopping.
- Guilt-Free Thrills & Luxury with LazMall Boxes
We Malaysians love surprises — and Lazada’s 9.9 has just the thing to get everyone buzzing. Imagine unboxing a LazMall Surprise Box for only RM9 and finding goodies worth up to RM600 inside — it’s like striking gold without burning a hole in your pocket! If you’re more into premium picks, the RM99 Brand Boxes are packed with everyday luxuries from big names like Habib, Huawei, Huggies and more, all at over 50% OFF. Whether you’re chasing that jackpot “wah so murah” thrill or just rewarding yourself with a little extra manja, these boxes make premium shopping pocket-friendly and lagi best — you can spoil yourself guilt-free.
- Guilt-Free RM19 All Out Deals
Who says RM19 can’t get you something amazing? This 9.9, Lazada is offering over RM90,000 worth of products from more than 30 favourite brands — all for just RM19! From groceries and home appliances to fashion finds and cool gadgets, these All-Out Deals are made to thrill. But here’s the catch — they drop only during the 9.9 period on the Lazada app at 12AM, 8AM, and 9PM daily, shoppers will need to be quick — the fastest fingers will score the best bargains.
And wait till you see the line-up: Airbot, AKEMI Official Store, Ann Taylor Malaysia, Beacon Mart, Daily2U, Dora Mill Malaysia, Dreamynight Home, ECOVACS, Elianware, Enabot Malaysia, HONOR, Huawei, Jean Perry Malaysia, Kitchen Z, Korkmaz, Kun Official, Laifen, Lenovo, Logitech, Mi Display Store (Xiaomi), NEUTROVIS STORE, OGAWA, Ouji (Walch), Pandora, Plant Origins by Signature Market, Radiant, Skintific, Tefal, Tineco, TYMO Malaysia, UGREEN Official Malaysia, Winny Store, and ZEBRA Store — all bringing exclusive RM19 steals not to be missed.
- Guilt-Free Excitement with Flash Vouchers & Happy Hours
Shopping on 9.9 isn’t just about deals – it’s about the thrill of the chase. From Early Bird vouchers (7AM to 10AM to Happy Hour deals (2PM to 6PM), Lazada keeps the energy high all day. Add in LazFlash and LazSubsidy, and every hour feels like a winning moment — excitement you can enjoy without overspending.
Pro tip: Stack vouchers (store vouchers + free shipping + platform + payment) for maximum checkout savings. That premium gadget, that skincare routine, that branded sneaker- all finally within reach. That’s not indulgence, that’s just smart Malaysian shopping.
So, this 9.9, shop without guilt. From Crazy Brand Mega Offers to Surprise Boxes, and Hall of Fame favourites, Lazada makes every ringgit go further. Because at Lazada, you’re not just getting a bargain — you’re enjoying shopping the way it should be: big on savings, backed by authenticity and confirm guilt-free lah.
For more details on the sale, check out the Lazada App or follow #LazadaMY on social media for the latest updates!
