Nestlé Malaysia’s new MILO Krunch introduces a fresh and playful way to enjoy the iconic MILO flavour—primarily as a versatile topping that can be added to a variety of dishes and snacks. This approach mirrors the brand’s earlier Tambah-Je concept for Nestum, which encourages consumers to enhance their everyday meals and beverages with a simple, nutritious boost.
As MILO’s popularity as a beverage gradually declines in Malaysia, it has become increasingly important to diversify its product formats—offering fresh, creative ways to reconnect with consumers and sustain brand relevance.
