- SK intellix Malaysia has signed an MoU with SWCorp to support the Extended Producer Responsibility (EPR) framework under Malaysia’s Circular Economy Blueprint for Solid Waste.
- Appointed as a member of the Joint Committee of the National Circular Economy Council (NCEC), recognising its commitment to ESG and sustainable product lifecycle practices.
- A trilateral MoU is in the pipeline between SWCorp, K-Eco, and SK intellix Malaysia to drive regional cooperation and industry best practices in waste and resource management.
KUALA LUMPUR, 11 September 2025 – SK magic Malaysia has officially rebranded as SK intellix Malaysia, signalling a bold transformation from a home appliance provider into an AI-powered wellness platform company. This rebrand reflects the brand’s broader vision, extending beyond environmental appliances to encompass intelligent technology, ongoing innovation, and enhanced customer wellness.
The new name “intellix” combines “Intelligent”, representing AI-driven smartness, with “X”, symbolising limitless progress in redefining wellness. With this identity, SK intellix Malaysia is committed to delivering AI-personalised solutions, exceptional customer experiences, and pioneering health-forward innovations such as its Health & Water category. By building a collaborative and open tech ecosystem, SK intellix Malaysia aims to strengthen its role as a trusted wellness and lifestyle brand in Malaysia.
“Our rebrand to SK intellix Malaysia is more than a name change; it marks a new era for us as a company,” said Mr. Andy Kim, Managing Director of SK intellix Malaysia. “We are evolving from a home appliance business into an AI-powered wellness platform that puts health, sustainability and innovation at the core. This new identity sets the foundation for all our future initiatives, from AI-driven personalised solutions for consumers to deeper commitments in ESG.”
Strengthening Commitment to ESG and Circular Economy
Building on this new direction, SK intellix Malaysia has signed a Memorandum of Understanding (MoU) with the Solid Waste and Public Cleansing Management Corporation (SWCorp), supported by the Korea Environment Corporation (K-Eco). The collaboration supports Malaysia’s Extended Producer Responsibility (EPR) framework under the Circular Economy Blueprint for Solid Waste, launched by YB Nga Kor Ming, Minister of Housing and Local Government, on 6 Aug last year.
This partnership positions SK intellix Malaysia as a benchmark for sustainable waste and resource management in Malaysia. The company has also been appointed as a member of the Joint Committee of the National Circular Economy Council (NCEC), recognising its leadership in embedding ESG principles across the product lifecycle — from design and manufacturing to end-of-life recovery.
A trilateral MoU is also being prepared between SWCorp, K-Eco and SK intellix Malaysia to strengthen regional cooperation and industry best practices in waste management.
“At SK intellix Malaysia, sustainability isn’t just a buzzword; it’s something we embed into every stage of our operations. Through this collaboration with SWCorp and K-Eco, we’re taking a concrete step to support Malaysia’s circular economy goals and lead by example in responsible waste management. We believe that real impact starts with accountability, and we’re proud to play a role in shaping a more sustainable future for the country,” says Andy Kim.
Pioneering a Future of Sustainable Innovation
As a testament to its progress, SK intellix Malaysia has been invited to present at the upcoming NCEC event in October 2025. During the session, the company will share its circular economy strategies, ESG milestones, and measurable environmental outcomes, further solidifying its position as a sustainability leader in the home appliance industry.
This partnership with SWCorp and K-Eco marks a meaningful step towards building a more resilient and sustainable Malaysia. By embracing circular economy principles and taking accountability through EPR, SK intellix Malaysia is helping to drive industry growth that is both environmentally responsible and socially conscious, paving the way for innovation that benefits people, businesses, and the planet.
