MILO® commemorates 75 years of nourishing Malaysians with a five-day ‘Arena Sarapan Juara’ concourse celebration at Sunway Pyramid.
Kuala Lumpur, 30 October 2025 – For 75 years, MILO® has been more than just a household name. It has been part of Malaysia’s morning routine, with every cup fuelling the nation to start the day strong. From breakfast tables to school sports days, the iconic green brand has energised generations with nutritious goodness. As MILO® celebrates this milestone, its legacy continues to grow, driven by the same pillars that have defined its journey: Nutrition, Sports, and Sustainability.
Under “Dulu, Kini dan Selamanya demi Malaysia”, MILO®’s 75th year honours its legacy of nourishing generations of Malaysians with the natural goodness of malt barley, milk, and cocoa – delivering the same iconic taste that has become a beloved part of their daily life. As the first chocolate malt beverage in Malaysia to be awarded the Healthier Choice Logo, MILO® continues to be a trusted source of nutritious energy. This milestone is a testament to MILO®’s enduring role in fuelling active lifestyles, championing sustainability, and supporting the nation’s progress – one cup at a time.
In addition, MILO®’s connection to Malaysian sports is unmatched. For decades, the brand has nurtured young talents to experience and shine through grassroot programmes such as MILO® Champions Clinic, MILO® Hidup Bola, and MILO® Malaysia Breakfast Day among others. MILO® continues to play an active role in sports development, collaborating with national sports bodies to strengthen grassroot participation and encourage lifelong movement among Malaysians. Generations of athletes have grown up under the MILO® banner; a testament to how sports can build character, discipline, and community.
Beyond that, MILO® is also investing in the future of the planet. Through its Energy for Good initiative, the brand reinforces its long-term commitment to responsible production, circular packaging, and environmental education. At its Chembong facility in Negeri Sembilan, MILO®’s largest manufacturing plant globally, the brand continues to improve efficiency and reduce its carbon footprint. This includes the use of renewable energy sources, waste reduction efforts, and innovations in sustainable packaging.
Within schools and communities, MILO®’s outreach programmes are helping Malaysians understand how small actions from recycling to making nutritious food choices can contribute to a healthier planet. These ongoing efforts reflect a brand that isn’t just producing energy but also channelling it for good.
To commemorate this milestone, MILO® will be hosting the MILO® 75th Anniversary Concourse: Arena Sarapan Juara, from 29 October to 2 November 2025 at Sunway Pyramid, LG2 Blue Concourse. The event invites Malaysians to relive their shared memories with MILO® while exploring its future direction in nutrition, sports, and sustainability. Visitors are welcome to experience the Nutritious Breakfast Zone, MILO® Energy for Good activities, and shop for MILO® exclusive products. The five-day celebration will show more than a nostalgic look back; it will allow everyone to reflect how the brand’s commitment has remained steadfast and will continue to evolve beyond 2026.
Speaking on the milestone, Ng Su Yen, Business Executive Officer of MILO® at Nestlé (Malaysia) Berhad, shared, “For 75 years, MILO® has been part of Malaysia’s growth in sports, in schools, and in communities. This anniversary is the beginning of a new chapter. We will continue to energise future generations, champion active lifestyles, and lead the way towards a more responsible and greener planet as the celebration concludes, MILO®’s mission remains steadfast to fuel the body, mind, and spirit of Malaysians.
