KUALA LUMPUR, 17 November 2025 – In 2019, ZUS COFFEE began its journey with one humble kiosk in the heart of Kuala Lumpur, and six years in, the homegrown coffee brand celebrates its 1,000th store milestone, making its specialty coffee available throughout the Southeast Asian region.
In Malaysia, the speed-to-market is undeniable, with one new store opening every 27 hours in 2024. This special achievement represents the brand’s dedication to bringing innovation in specialty beverages and multicultural joy — from Malaysia, the Philippines, Singapore, Brunei, and most recently, Thailand — while showcasing one of the fastest growths by a Southeast Asian coffee chain.
Taste The World Series: Flavours Rooted in Home
In celebration of this extraordinary regional milestone, ZUS COFFEE proudly introduces Taste The World, a regional drink series. Each cup tells the story of a loved local flavour — inspired by the unique countries that shaped its journey. This multi-cultural lineup serves as a show of appreciation to the communities that have welcomed ZUS from the start.
Taste the World features four local flavours from Southeast Asia:
- The toasty delight of Malaysia’s ZUS Gula Melaka
- The comfort of the Philippines’ Iced Ube Latte
- The bold kick of Singapore’s Iced Kopitiam Double Espresso
- The creamy charm of Thailand’s Thai Milk Tea
Of the four featured drinks, the two that launched in Malaysia earlier this year have already become fan favourites with over 2.5 million cups of ZUS Gula Melaka and 1.5 million cups of Ube Latte enjoyed to date — signalling the region’s love for flavours that tastes unmistakably like home. With Thai Milk Tea being the newest addition of growing Southeast Asian flavours, about 100,000 cups have been sold since launching on 3rd November 2025.
ZUS COFFEE Sets Sights on Global Expansion
“The Taste the World series reflects the spirit of ZUS —curious, daring, and bold enough to reinvent what specialty coffee and beverages can be. Consumers are evolving, and so are we. If a brand from a relatively small nation can grow across borders, then we hope it shows that anyone can dream big too,” Venon Tian, Group Chief Operating Officer of ZUS COFFEE shared.
Venon added, “Whether you’re visiting your neighbourhood store or discovering us in a new city, our goal is the same: to be your ‘2.5 space’ —a seat, WiFi, and a reliable cup that inspires you to go for it.”
Looking ahead, ZUS COFFEE plans to further expand globally, bringing high-quality, accessible coffee to more communities and making great coffee an everyday Necessity.
