Campbell’s Soup Malaysia has refreshed its instant soup range with a new look, updated recipe and revamped messaging. Marketed as a quick and wholesome snack, the product carries the tagline “Fill Good, Feel Good” and is powered by a trio of functional ingredients — protein, fibre and inulin. Together, they help keep you satisfied, boost energy and promote gut health.
Instead of focusing solely on high protein or high fibre, Campbell’s Soup has opted for a balanced nutritional approach, offering dietary variety through the combination of all three key ingredients.
