Heritage Group has introduced the Almond Breeze 25 kcal Light Up Your Day campaign, highlighting its Unsweetened almond milk as the lowest‑calorie option in the market at just 25 kcal per serving. Made with premium California almonds, the drink is sugar‑free and cholesterol‑free, appealing to health‑conscious consumers who want wellness without sacrificing taste.
To strengthen its image, Almond Breeze has appointed Thai superstar Yaya Urassaya Sperbund as brand ambassador, embodying a modern, healthy lifestyle full of positivity.
The alternative milk market in Thailand is projected to grow over 30% in 2025, driven by health, sustainability, and reduced animal product consumption. Almond Breeze, already the No. 1 almond milk brand in both the U.S. and Thailand for three consecutive years, aims to reinforce its leadership through this campaign.
Marketing will span online and offline advertising, influencer collaborations, CSR activities, and product sampling, positioning “25 kcal” as a memorable brand marker. Heritage emphasizes Almond Breeze as more than a beverage — a balanced lifestyle choice that combines nutrition, convenience and taste.
