Twizo represents Indonesia’s take on the growing global twist‑cap trend. Using a specially designed cap, the product releases matcha powder directly into the liquid, creating a fresh blend at the moment of consumption. This innovation not only enhances the flavour of water but also preserves maximum freshness and potency by keeping the powder separate until it is mixed.
Across APAC, China’s Yili Inikin instant brewed tea has demonstrated the success of this format by pairing it with bottled water, while in Japan, ITO EN’s Matcha Love has gone viral by tapping into the matcha craze.
Twizo, however, takes a different approach — offering its product as a dispensing cap that gives consumers the freedom to mix the matcha powder with any beverage they choose.
