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New Minute Maid Orange Fiber, total beverage pledge

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Photo Credit: Minute Maid Thailand

Minute Maid Orange Fiber has been introduced in Thailand. It boosts a high fibre and high vitamin C claim targeting office workers who have neglected their digestive health. Drinking Minute Maid Orange Fiber is designed to help with digestion and excretion for a healthier lifestyle. The drink comes with the Healthier Choice logo, according to the press release. Also available in Honey Lemon.

Both drinks are available at 7-Eleven for a price of THB 20 (290ml).

Total beverage company

The Coca-Cola system in Thailand has announced in a new press release in June 2018 of the evolution of its business strategy as a total beverage company with a full range of products across virtually every category.

The company also highlighted its offerings in health and wellness including Aquarius and Minute Maid Orange Fiber, as well as Minute Maid Honey Lemon, all with the Healthier Choice logo. Small pack size is another part of a global commitment on portion control with Coca-Cola in 180ml can and Coke plus Coffee in 240ml.

“Though Coke is the hero product and the brand with which everyone is familiar, Coca-Cola would like to inspire consumers to taste other products across the extensive portfolio, from sparkling, ready-to-drink juice and hydration in both the original and low-to-no sugar options, all of which have been invented to serve Thai consumer needs and are suitable for everyone, at every moment of the day and in life”, Ms. Claudia Navarro, Marketing Director of Coca-Cola (Thailand and Laos) said.

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